IF SO is a two-person team that partners with you to develop one-of-a-kind educational media: production, sound, animation, and post-production. We are experimental, collaborative, and value projects that prioritize learning.

  • Production
  • Animation
  • Sound
  • Post-production
  • Consulting
about him


Jon is a generalist, he loves doing lots of different things in media. That's why if you look at our portfolio, you'll see a diversity of work. We always have a bunch of different projects going on, and each one needs different skills to make it happen.

Videographer, Editor & Animator
  • Co-Produced
    An Emmy Award-winning web series for public media outlet KQED San Francisco & PBS Digital Studios
  • Experienced At
    Building video teams and strategies from the ground up
about her


Annaliese's background is all things food and small business. She's shaped the structure of IF SO and has been instrumental in guiding our independent content initiatives focused on the exploration of food systems.

Project manager & business operations
  • Graduated with
    An M.L.A. in Gastronomy from Boston University
  • Experienced At
    Project management with a focus on marketing, business development, and creative problem solving

Our overall approach is to stay open and flexible—each project needs a transparent & thoughtful process. We especially love experimentation and incorporating playfulness in content development.


We start with a conversation about your goals, ideas, budget, and timeline. We learn about your needs and ask loads of questions in order to build a process that fosters a successful collaborative relationship.


How are we going to bring your project to life? Documentary, animation, podcast? This is where we build a vision for the work, how it's going to feel, how it's going to sound, and what we want the audience to walk away with.


As we collect raw materials, we dig into the details. Stories get shaped, animation develops, and ideas get more specific. We take every opportunity to stay transparent and collaborative—we built the process together and now it's happening!


We made something together! There's nothing quite like seeing a distillation of all of the ideas, conversations, and goals on screen.

We’d love to hear about your project. Send us a message and we’ll set up a time to chat!